A distributor is a business which is involved in distributing goods and services to the market of buyers or to other sellers. They does it on behalf of the producers although they do not change the name of the original products. They are also called intermediaries or middlemen in the business world.For instance, they therefore take the goods from the socks manufacturer in bulk and resell it to other businesses or final users.
Producers cannot distribute the goods themselves because of some reasons. It may be because they are too involved in production that they cannot kill two birds with one stone or they are not in a near location to the market. This will call for a hand from the intermediaries to do the work for them. It is high time therefore to know that the goods consumed at home may be passing through many hands before reaching your home to be used.
Not all goods can be distributed to the middlemen. Exclusions are vegetable products, flowers and fruits. Remember these goods can barely last for two days without getting spoil. To avoid spoilage that will give you very big losses, it is advisable to sell the goods directly to the final customer using the fastest means. This is the reason why airplanes are used to ferry flowers especially to far countries. And to do this they are equipped with necessary refrigerating equipment.
Some of the distributors in the market are wholesalers and retailers. They form a chain of distribution with the producer in that goods pass from the producers through these middlemen to get to the final consumer. However, the other parties apart from the retailer may decide to sell their products directly to the final users.
Wholesalers receive the goods in large quantities from the producers. With this they can obtain big discounts on the products. They can store the goods in their warehouses waiting for their demand as they break their bulk into small quantities. Wholesalers have the advantage of creating utility by storing the goods and they can also sell the goods at some discount to the retailers.
Retailers are usually small businesses that you can see in almost every vicinity. That means they are within the easy reach of the customers who are around them. Since they are the final intermediaries, they sell the goods directly to the final users. They have the advantage in that they can give their goods on credit although not all of them. They can also give you some services after they have sold you an item. Some of these services include free delivery and installation.
Retailers are the final in most chains of distribution. They are able to reach the market easily because they are near them and they are many with different services. One can therefore say that they are in contact with the final users. Examples of retailers are supermarkets, kiosks and departmental stores.
These retailers serve final consumers with extra services like free delivery of the purchase to their homes and also installation if the equipment requires such. Some socks manufacturer can extend credit facilities to their loyal customers. Distributors have impacted the economy with these wonderful services they offer.
Producers cannot distribute the goods themselves because of some reasons. It may be because they are too involved in production that they cannot kill two birds with one stone or they are not in a near location to the market. This will call for a hand from the intermediaries to do the work for them. It is high time therefore to know that the goods consumed at home may be passing through many hands before reaching your home to be used.
Not all goods can be distributed to the middlemen. Exclusions are vegetable products, flowers and fruits. Remember these goods can barely last for two days without getting spoil. To avoid spoilage that will give you very big losses, it is advisable to sell the goods directly to the final customer using the fastest means. This is the reason why airplanes are used to ferry flowers especially to far countries. And to do this they are equipped with necessary refrigerating equipment.
Some of the distributors in the market are wholesalers and retailers. They form a chain of distribution with the producer in that goods pass from the producers through these middlemen to get to the final consumer. However, the other parties apart from the retailer may decide to sell their products directly to the final users.
Wholesalers receive the goods in large quantities from the producers. With this they can obtain big discounts on the products. They can store the goods in their warehouses waiting for their demand as they break their bulk into small quantities. Wholesalers have the advantage of creating utility by storing the goods and they can also sell the goods at some discount to the retailers.
Retailers are usually small businesses that you can see in almost every vicinity. That means they are within the easy reach of the customers who are around them. Since they are the final intermediaries, they sell the goods directly to the final users. They have the advantage in that they can give their goods on credit although not all of them. They can also give you some services after they have sold you an item. Some of these services include free delivery and installation.
Retailers are the final in most chains of distribution. They are able to reach the market easily because they are near them and they are many with different services. One can therefore say that they are in contact with the final users. Examples of retailers are supermarkets, kiosks and departmental stores.
These retailers serve final consumers with extra services like free delivery of the purchase to their homes and also installation if the equipment requires such. Some socks manufacturer can extend credit facilities to their loyal customers. Distributors have impacted the economy with these wonderful services they offer.
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